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Does This Sound Familiar?
For the Ministers:
You just finished preaching a wonderful message at a large church. There are numerous people who wish you to come and preach at their church services. You have passed around the contact information - and you promise to stay in touch. Months go by and you find that someone else is preaching that revival because you didn't follow-up.
Business Owners:
Does this sound like you? You meet this incredible contact at a live event. Excited, you take their business card and make a mental note to follow up. Later that day, a colleague introduces you to another great contact. Wonderful! Another great opportunity awaits you... if you will only follow up and keep in touch.
Despite your best intentions, you don't follow up right away. A few days later - well, a few weeks to be exact - you pull out the business cards you collected from the event. You send an email to the first contact, eager for a response. You wait a week and nothing happens. Little do you know, but the email you sent was blocked by a spam blocker. Now, it has been over four weeks since the event and you have not connected with them. What was once a great connection now feels like a lost opportunity.
WHY THE KEEP-IN-TOUCH STRATEGY IS CRITICAL TO THE SUCCESS OF YOUR BUSINESS
If there is anything I have learned from working with thousands of service professionals just like you, it's how important it is to stay in touch with clients, prospects and other professionals that can send business to you.
But, there's a problem... we'll get to that in a minute.
Of course. You know you need a solid, keep-in-touch system. An automated system and strategy to stay in touch with clients and customers on a regular basis. An effective, yet efficient way to regularly connect with the people you are meant to serve!
As you know, I have successfully used online strategies, including a monthly newsletter, blog, e-courses and autoresponders, to develop relationships, get clients and to grow my network. These online tools are a vital part of the online marketing strategy.
So, now for the problem I was talking about...
You may have noticed this already. I must be honest with you and share a frustrating statistic. Online strategies are not as effective as they used to be... mainly, because they are not consistently reaching your clients and subscribers. Newsletters are getting blocked by spam filters or getting lost in overflowing inboxes. Autoresponders are not reaching the people who have requested them. In short, you are not consistently reaching even the people who WANT what you have to offer. Not to mention... your attempts to keep in touch don't feel as personal anymore. As people become more web savvy, they know your online autoresponders are not personally generated.
YOU NEED BOTH ONLINE AND OFFLINE STRATEGIES TO BUILD TRUST AND KEEP CLIENTS COMING BACK FOR MORE As a result of this electronic overwhelm, customers and clients don't always get to the value you deliver through your e-courses, articles and special reports. And, for many of you, newsletters and email may not be the way to best reach your prospects, ideal clients and referral partners anyway. While mass email is a wonderful way to make announcements and promote products, it's much harder to create a personal connection with mass email. Bottom line? If you want to stay in touch - and stay that way - you need an effective offline keep-in-touch strategy as well. We have such a strategy in the Send Out Cards System of TechnoRevCards.com. The Send Out Cards system combines the best of both the worlds of computers and the Internet and the world of printed personal communications. With this system, you can enjoy the efficiency of computerized data management and computerized graphics design and at the same time know that you are touching your clients in a individual, personal and effective way.
Take a few moments to click on the different segments and discover how you can boost your sales, increase your numbers while maintaining that personal touch so vital to building lasting relationships. |
